Every morning, many someones wakes up with ideas for new businesses. Only a few of those someones are brave enough to do something about those ideas. You’re one of the brave ones.
Your idea is great, amazing even. Maybe it could change the world. But in business, your amazing idea isn’t enough. You need a plan. After all, imagine where we’d be if the creator of hot dogs didn’t realize he’d need hot dog buns, too.
We’re not talking about a “business plan” in the traditional, spreadsheet sense. That comes later. At the beginning, you need to answer some fundamental questions. In other words, plan to get up close and personal with your idea.
You can start by turning up the BASE. I’m talking about the BASE Board.